Buyer Journey
Definition
The process a potential customer goes through from the initial awareness of a product or service to the final decision to purchase, often broken down into stages like Awareness, Consideration, Decision, and Post-Purchase phases such as Retention and Advocacy.
Translation →
Translation
The long road your customers take, starting with “Who are you again?” (Awareness) and hopefully ending with “Take my money!” (Decision)—with a few twists and turns like “Let me think about it” (Consideration) along the way.