[Marketing](https://stephenboudreau.com/marketing/)

Definition

To paraphrase the great Seth Godin... Marketing is the generous act of helping someone solve a problem. Their problem. It’s about understanding their needs and offering the solutions that help them become who they seek to become.

Translation →

Translation

The delicate art of making people believe you’re not selling them something—they’re just conveniently finding exactly what they need, with a little nudge from you.