Negative Churn
Definition
Negative Churn occurs when the revenue generated from existing customers through upsells, cross-sells, or expansion exceeds the revenue lost from customer cancellations. In other words, even though some customers leave, the remaining ones spend more, leading to overall growth.
Translation →
Translation
The magical moment when losing customers doesn’t actually hurt your bottom line because the ones sticking around are spending more than ever—like breaking up with someone and somehow ending up richer.