Negative Keywords
Definition
A type of keyword used in paid search advertising to prevent ads from being shown for specific search terms. By adding negative keywords, advertisers ensure their ads don’t appear when people search for unrelated or unwanted topics.
Translation →
Translation
The "no thanks" list for your ads—these are the words you don’t want your ad showing up for, like when you’re selling high-end shoes and definitely don’t want to pay for clicks from people searching for “cheap sandals.”