Qualified Lead
Definition
Qualified Lead refers to a prospect who has been vetted and meets certain criteria indicating they have a genuine interest in your product or service and the potential to become a customer. Qualified leads are typically divided into two types: Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs), based on their readiness to engage.
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Translation
A lead that’s not just kicking the tires—they’re actually interested and worth pursuing because there’s a real shot they’ll turn into a paying customer.